3d Nintendo brings to the screen really small
3d Nintendo brings to the screen really small
The company has high hopes in the game 3DS portable device, but faces tough new competition from Apple, Sony, and LG.
For 122 years, has been all about the Nintendo game. After the Japanese took control of playing cards, move it to play, and the corridors currency cooperative and, finally, video games, and create memorable characters named Mario, Pikachu, Zelda, and Donkey Kong.
Satoru Iwata, Nintendo’s current president, is an attempt to keep the streak from the end. March 27, the Kyoto-based company will begin selling a $ 250 in the United States called 3DS Nintendo, the first portable console game to show the three-dimensional images without the need for special glasses. Until recently, the company relies on the latest Nintendo DSi to dominate the business phones. Formed last year from 57 percent of the sales of Nintendo (the company also sells a Wii game) and 79 percent of the $ 1.7 billion in sales of U.S. phones, according to NPD Group research. However, the popularity of those mobile devices since last April, and Nintendo, which began two years ago to work on 3DS, could use another hit. “This would be a platform that is at least as well as account for X, or we consider it a failure,” said Iwata in an interview on Jan. 9.
Nintendo is facing new competitive threats. Sony (O) at the earliest time will be announced January 27 as it is working on a new version of its PlayStation Portable, and follow that with a phone game to play in February, according to two people familiar with the company’s plans. Sharp and LG this year sales of smart phones to their 3D glasses-free that can play games. Apple (AAPL) is the gain for the developers with a pitch that the iPhone, iPad, iPod touch to provide the best casual games.
Nintendo tried to master 3D technology 15 years ago with her hat Virtual Boy 3D, introduced in 1995 and stopped a year later. The new device creates the effect of 3D images that flash alternately to the left and right eye. (And became some of the players playing in Japan dizzy 3DS, and the company warns that children under the age of six should avoid the game because of eye problems are possible.) And the slider on the hand can make the effect more intense on or off. Costs would be 3DS 67 percent more than $ 150-Tabari and games cost twice as much. Does not have only half the battery life. “3DS features should be tried, but not suitable for media and traditional marketing such as television and the Internet,” says Iwata.
Nintendo hopes to offer Hollywood movies and content from ESPN, the NBA, the NFL and 3DS as soon as this year. The player comes bundled with the cards that, when placed on the table and use the camera with the device facing the rear, and the generation of games or other events that appear on the screen with real-world background.
“Nothing [else] is going to make video games 3D, 3D video, 3D and photography all in the same group,” says Nintendo President Reggie Fils America – HEM. Nintendo has been courting heavily Activision and Electronic Arts (EA) to create a 3DS exclusive games that take advantage of the speed of the device and improve the graphics processing. And about 30 games will be available before June. Iwata says the company learned its lesson after a dearth of games is the Nintendo DS original sales got started a slow start. Until now, most developers are choosing to make copies of existing games, rather than devote resources to new properties. “We are watching closely how it is received by consumers,” says John Schappert, officer, Electronic Arts’ Chief Operating Officer.
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